Senior Director of Marketing
As a 20-year marketing executive, Joanie Hollabaugh has helped SMBs in the software, construction, and technology industries succeed.
Joanie specializes in identifying marketing gaps, lead generation, brand renewal, product launches, and identifying and penetrating new verticals. Her love for both process and creative direction make her equally effective in strategic planning as in tactical deployment.
Starting her career as a graphic designer, Joanie added copywriting to her repertoire with personal and professional blogs. Those skills led to all facets of marketing including web design and digital marketing, SEO management, project management, and lead generation. In turn, those experiences earned Joanie a seat at the Executive table, responsible for creating and performing to marketing budgets, KPIs, as well as leading and mentoring marketing teams.
In her spare time, she has volunteered for several non-profits including St. Vincent de Paul, St. Mary’s Food Bank, and Career Connectors where she served on the Board of Directors.
Contact Joanie at Joanie@LedgerwoodUSA.com.